Do you have a great health solution to take to market?

Getting into the employee benefits space may be your best move.

Employers are always on the lookout for great solutions to improve the health of their employees.

The group benefit market gives you exposure to much larger numbers of users who may be able to utilize your service offering at a rate subsidized by their employer. The employer will also advertise your solution and encourage employees to take advantage of it.

However, the ecosystem of employee benefits and health solutions is vast and complicated. Breaking in and differentiating yourself is difficult. Learn from an insider who knows the pitfalls and can help you succeed.

Who will benefit from this course?

  • Health Solution Start-Ups

    Implications for product development, go-to-market strategy and sales.

  • Venture Capitalists

    Implications for investing in the sector and meeting revenue targets.

  • Sales team and Strategists

    To better understand your audience.

Understanding the Employee Benefits market

Its complexities, the ecosystem of other health solutions, and how to break in

It's important to understand the range of benefits that many employers provide to their employees so you can see where your solution fits. So we take a broad look at all benefits in chapter 1 and then dig in further to healthcare and wellbeing as the focus. We look at the special nuances of employee benefits such as annual enrolment, HR departments, the requirement for measurement and analysis, as well as a demonstrable ROI. We explain the role of brokers and benefit advisers and why you need to make them champions of your product. We get into the details of a typical corporate sales process such as the RFP, finalist meetings and procurement specialists.

Course Contents

    1. What to Expect

    2. To get to know you a little before you start . . .

    1. Lesson 1: The Broad Employee Benefits Universe

    2. Lesson 2: Health and Wellbeing in context

    3. Article: The Tension Between healthcare and Wellbeing

    4. Lesson 3: Lifestyle and Voluntary Benefits

    5. Lesson 4: The role of brokers and advisers

    6. Lesson 5: Employee Benefits Research

    7. Quick Quiz: Chapter 1

    1. Lesson 1: Current approach to employee health

    2. Lesson 2: The vast ecosystem of vendors

    3. Lesson 3: Flipping the Script

    4. Quick Quiz: Chapter 2

    1. Lesson 1: Focus on individual consumers

    2. Lesson 2: Annual enrolment

    3. Lesson 3: Employee engagement and support

    4. Lesson 4: HR support and measurement

    5. Lesson 5: Niche versus broad appeal

    6. Quick Quiz: Chapter 3

    1. Lesson 1: Comparison of different selling routes

    2. Lesson 2: Working with Multinationals

    3. Lesson 3: Importance of pilots and data

    4. Lesson 4: Leveraging brokers and advisers

    5. Quick Quiz: Chapter 4

    1. Lesson 1: Know your audience

    2. Lesson 2: Validity of sales team

    3. Lesson 3: The RFP process

    4. Lesson 4: Finalist meetings

    5. Lesson 5: The Launch

    6. Quick Quiz: Chapter 5

About this course

  • $395.00
  • 30 lessons

Take Your Solution to the Next Level

Tap into the lucrative employer market

Ensure your strategy and sales team is best positioned to hit it out of the park. Full email support comes with the course price so you can ask questions about your particular situation or product.
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Key Learning Outcomes

  • The complexities of the corporate benefits market

  • How the current realities provide roadblocks for new health solutions

  • How to differentiate yourself in the vast ecosystem of vendors

  • How to develop and execute a winning sales strategy

Additional Features

  • Downloads

    Lesson slides are all downloadable so you can make notes as you go along.

  • Interactive Quizzes

    Test your understanding after each chapter.

  • Discussion

    Participate in online discussion with other students as you work through the chapters. You can also email Emma with questions.

Instructor

Reach out to Emma with any questions

Emma Tekstra

Emma Tekstra, FIA, has spent her 30-year career in employee benefits as an actuary, pension consultant and global health thought leader with experience around the globe. She has a unique perspective on health and the healthcare industry itself given her experience and independent health research.

For 25 years Emma held various leadership positions at Willis Towers Watson (WTW), a global insurance brokerage and consulting firm. She has consulted to many of the world’s largest employers on their health, pension and other HR programs around the world.

Emma’s passion is to help individuals improve their health, and understand how to navigate a healthcare industry driven by profits. Emma has contributed to various publications and spoken at conferences around the world. She now provides independent consulting to employers looking for real solutions to improve the health and wellbeing of their employees, and to health solution startup companies.

FAQ

  • Who is this course for?

    It is for anyone interested in the employee benefits market as an avenue for their product. Whether you are an early stage start-up or more established company, or an investor assessing the health solution segment, or even if you are on a sales team and want to understand more about your audience.

  • Is there a time limit to complete the course?

    No, you will have unlimited access to all lessons and materials for the foreseeable future. That means you can take your time going through the course at your own pace and come back and review items later.

  • Can I buy this for a friend or colleague?

    Yes, at the course check-out you just indicate that it’s a gift and the details will be sent to your recipient.

  • What if I have other questions?

    You can email us at any time at [email protected].