The Group Benefit Market: For Health Start-Ups Looking to Break into Corporate Sales
Learn the nuances of the corporate benefit space, the opportunities for health solution start-ups and how to be best positioned for success.
Getting into the employee benefits space may be your best move.
Its complexities, the ecosystem of other health solutions, and how to break in
What to Expect
To get to know you a little before you start . . .
Lesson 1: The Broad Employee Benefits Universe
Lesson 2: Health and Wellbeing in context
Lesson 3: Lifestyle and Voluntary Benefits
Lesson 4: The role of brokers and advisers
Lesson 5: Employee Benefits Research
Quick Quiz: Chapter 1
Lesson 1: Current approach to employee health
Lesson 2: The vast ecosystem of vendors
Lesson 3: Flipping the Script
Quick Quiz: Chapter 2
Lesson 1: Focus on individual consumers
Lesson 2: Annual enrolment
Lesson 3: Employee engagement and support
Lesson 4: HR support and measurement
Lesson 5: Niche versus broad appeal
Quick Quiz: Chapter 3
Lesson 1: Comparison of different selling routes
Lesson 2: Working with Multinationals
Lesson 3: Importance of pilots and data
Lesson 4: Leveraging brokers and advisers
Quick Quiz: Chapter 4
Lesson 1: Know your audience
Lesson 2: Validity of sales team
Lesson 3: The RFP process
Lesson 4: Finalist meetings
Lesson 5: The Launch
Quick Quiz: Chapter 5
Tap into the lucrative employer market
The complexities of the corporate benefits market
How the current realities provide roadblocks for new health solutions
How to differentiate yourself in the vast ecosystem of vendors
How to develop and execute a winning sales strategy
Reach out to Emma with any questions
It is for anyone interested in the employee benefits market as an avenue for their product. Whether you are an early stage start-up or more established company, or an investor assessing the health solution segment, or even if you are on a sales team and want to understand more about your audience.
No, you will have unlimited access to all lessons and materials for the foreseeable future. That means you can take your time going through the course at your own pace and come back and review items later.
Yes, at the course check-out you just indicate that it’s a gift and the details will be sent to your recipient.
You can email us at any time at [email protected].